Realfi Branding
Brand New Branding
Challenge
RealFi, a fintech startup, needed a clear and trustworthy brand identity to stand out in a competitive industry. The challenge was to create a visual language that communicates fractional real estate purchasing while remaining approachable to everyday users.
Goal
The goal was to design a modern and professional identity that reflects RealFi’s mission: simplifying fractional real estate purchasingand building user confidence. The branding needed to balance credibility with freshness, appealing both to tech-savvy investors and customers seeking financial transparency.
Solution
We developed a complete brand identity system including logo design, typography, color palette, and usage guidelines. The design emphasizes clarity, trust, and innovation through clean geometric forms and a strong yet approachable color scheme. The result is a cohesive visual identity that positions RealFi as both dependable and forward-thinking in the fintech space.
GAllery
