Ovrlay Branding

The primary challenge was to craft a brand identity that captures the cutting-edge, future-oriented nature of Ovrlay’s offerings while remaining clear and relatable to diverse audiences. The identity had to balance technological sophistication with emotional resonance—communicating not just the functionality of our Platforms, but also the sense of connection, exploration, and ownership they enable.

The goal of this branding project is to create a distinctive and future-ready identity for Ovrlay that communicates our role as a leader in immersive, next-generation experiences

The star artwork aligns perfectly with Ovrlay's mission, emphasizing their commitment to new-age solutions and market impact. Additionally, this graphical asset creates a connection with space and stars, reflecting Overlay's values of looking forward and exploring new worlds.